Severn Farm Machinery

Severn Farm Machinery

Severn Farm Machinery Ltd was established in 2014 on the Rea Valley Business park in Pontesbury, Shropshire by Chris Willner, his wife Jane and their two sons, Matthew & Michael.

With a wealth of agricultural experience between them, the company started off as main dealer for the Shropshire area for Mccormick tractors, Great Plains cultivation equipment along with demand for various trailers, components and Sundries from leading suppliers such as Draper, Granit, Sparex, Bepco and Gwaza.

In January 2017, we signed a contract with New Holland Agriculture as main dealer for the Shropshire area.

Latest News

New Holland Agriculture is pleased to announce that due to increased public interest, the YOUNIVERSE digital exhibition will be extented until Sunday 25th April 2021.

YOUNIVERSE is the first digital fair designed around the customer where visitors can discover the brand's latest innovations. New Holland product experts will be at visitor's disposal to answer their questions, every day from 9:00 am till 8:00 pm.

Corona Virus Update - 19/03/20

We here at SFM make the safety and well-being of our staff, customers and suppliers our number one priority. As such we are taking the necessary steps to implement government guidelines.


Our depot remains open for business and we will update through our website and social media if and when anything changes.


We are all here to carry on as near to normal as we can. We can meet your business needs by appointment and our parts and workshop facilities remain operational. We are more than happy to help over the telephone or by email and parts can be collected from outside our depot if required. We are also offering a parts delivery service. If we are required for an on farm visit, our personnel have been briefed to minimise contact.


We would like to thank you for your understanding in these uncertain times and we will do what ever we can to assist our customers going forward.



New Holland T7.210

Call 01952 915060



Yew Tree Farm, A5, Crackley Bank, Shifnal, Telford TF11 8QT

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